Event social media posts to promote your next conference

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Pre-event social media post

Event promotion posts: The basics

When promoting your event on social media, there are basic elements that we recommend to always feature in your posts. These include:

1. Name of the event

2. Location

3. Date and time

4. Information on what the event is about, and who it is for

5. Instructions on how to join (link to more information, details on how to buy tickets, etc.)

6. An attractive and clear visual to capture attention (image, video, carousel, etc.)

7. Your event or company logo, and any additional branding

8. A unique event hashtag (to group event posts together, and allow people to easily find more information)

Featuring these basic elements in your event social media posts will help you grab the attention of the most relevant attendees for your event, as well as helping them quickly get the information they need — avoiding any friction, frustrations or missed opportunities to catch the eye of your target audience.

On LinkedIn, you can take this one step further by creating an event page. You can then add the link to this event page in your company page post. This post format helps you clearly display your event information in a structured way.

Aside from an event announcement post, there are many other ways to promote your trade show, conference or other event on social media, whether you’re looking to increase ticket sales or drive excitement for those already signed up.

Countdown posts

A great way to remind viewers of your upcoming event on social media is via an event countdown post. Use it to highlight the remaining time until the start of your event or the deadline for sign up.

A countdown allows you to create a sense of urgency and FOMO (fear of missing out), prompting people to decide quickly before missing out on the occasion. It can also help to drive excitement for those who have already registered to attend.

For an effective countdown post, make sure to put the number of days left in large font to catch viewers’ eyes — such as in the pre-event social media post examples below. If you’re promoting your event on Instagram, we also recommend using the countdown sticker on your event-related Stories. Additional event countdown social media post ideas include using a calendar visual, or animating your countdown clock.

Introducing the event lineup

Sharing details about your event can help drive intrigue and interest. And what’s often the most compelling part of attending an event? The chance to meet and hear from others. This is why introducing your event guests, hosts and speakers on social media — especially if they are well-known to your target audience — is a best practice to grow your attendee list. This is something the sports industry does well.

In your event lineup posts, you can choose to give an overview of your full agenda or to spotlight a single speaker and their achievements. We recommend that you tag the speakers featured in your posts, especially on LinkedIn, to increase engagement.

Revealing the venue

In addition to introducing the lineup, you can heighten excitement by disclosing more details about your event as the date approaches.

Explaining the benefits

Don’t leave it up to your audience to work out why they should join your event: spell out the benefits for them. Use your social media visual to highlight the top reasons why attendees should join (and what they might miss out on if they don’t!).

A great way to lay out this information visually could be via a social media carousel, or with an infographic or short video.

Custom attendee and partner content

Reach a wider audience by tapping into the social media networks of your guests, speakers, sponsors, and other event partners. You can do this by simply asking them to share your event content on their social media networks, and/or by distributing generic “I’m attending” social media visuals for them to share.
You can also take this one step further by creating personalized content that’s unique to your attendees and partners, to increase shares.

Tickets selling fast

People often have a strong sense of wanting to be part of something, and therefore fear being left out (FOMO). You can use this to your advantage and drive ticket sales through “Tickets selling fast!” or “Almost sold out!” social media posts.

For example, you can specify how many tickets are left, and add that they are “Selling FAST” or “Almost SOLD OUT” to increase FOMO. Here, you can also use videos with quick cuts or large fonts to increase urgency.

Sold-out event posts

If your event sells out ahead of time, make sure to shout about it on social media! This will highlight your event’s popularity and therefore increase interest for the next one. So it’s also a great time to already promote your next event (if applicable) and drive registrations.

Event tips and tricks

Help your attendees get ready for the day and get the most out of your event by sharing a pre-event checklist on social media.

Social media posts during the event

Create a buzz on social media on the day of your event by posting about the different talks, shows and activities as they happen. This will help you increase awareness for your event and brand, which in turn can help you attract last-minute attendees or drive interest for your next event.

You can also use social media to take your audience backstage and share exclusive behind-the-scenes insights to engage both attendees and non-attendees alike.

Real-time posts and Stories

Give your audience an insight into your event by posting photos and videos in real-time on social media.

Stories are a great medium for this, as they are designed for timely and less polished content. But that doesn’t mean you need to keep your content unbranded. In addition, Stories allow you to add interactive stickers, to keep your audience engaged, such as in the Transfermarkt Instagram example.

You can, of course, do the same via your other social media channels, posting videos, photos and eye-catching graphics as your event unfolds.

Live coverage of key takeaways

If your event features talks and presentations, add value to your followers by sharing the key quotes and takeaways on your social media channels. You can simply type out the quote or capture it on video and share it as a short clip.

Daily recaps

If your event is more than a day long, it’s a great idea to post a recap of each day on social media. This content may also encourage people who have not yet joined to attend the remaining day(s) of the event after all. Photo albums and fun video compilations are a great way to share these event highlights.

Post-event social media post examples

Even after your event is over, you can still fill your social media calendar with different post-event content.

Bring value to your audience by summarizing the key learnings from your event. Continue to engage your attendees with event follow-up content. And give people who did not join a closer look at what went on, to convince them to do so next time.

Event highlights

Summarize your event in one post with a video or photo compilation of the highlights. This is also a great way to promote the recording of your event (if available) for those who were not able to attend.

Event testimonials

After the event, hand the mic over to your attendees and let them explain why they enjoyed your event in their own words. Hearing about the benefits from other attendees is always more relatable and convincing for potential future attendees.

Feedback posts

Continue to engage your attendees after the event on social media by asking them about their experience. People love to share their opinion, and at the same time you can action the feedback to improve your next event. You can ask open questions for more in-depth feedback, or use social media polls to gather quick input.

Thank you posts

Events cannot take place without the support of sponsors, partners, speakers, staff, and the attendees themselves. Therefore, a best practice is to share a “thank you” social media post after the event to show gratitude to all those who helped make your event a success.

Written event summary

Another way to reuse and recycle the content of your event is by publishing blog posts around the key takeaways. These allow you to go into more detail about the event. You can then share these articles as a link on social media.

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