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Companies are leaving reach on the table by over-relying on static images while top performers diversify their content mix, according to new industry benchmarks. A comprehensive analysis of thousands of LinkedIn posts reveals that while video content consistently outperforms other formats—generating higher dwell time, shareability, and follower growth—it represents only 10-15% of corporate posts compared to 70% for static images. In other words, there's a goldmine most companies are walking right past. The LinkedIn Organic Benchmarks Report 2026 from Storykit identifies four critical performance gaps holding companies back. 

If you think posting more on LinkedIn will tank your per-post performance, the data says the opposite. Higher frequency doesn’t just grow total reach – it lifts impressions and engagement on each post. A recent blogpost from Storykit shares interesting insights on how frequency can affect LinkedIn performance.

In a recent webinar, Storykit spoke with Daniel Bromberg, Senior Account Director at LinkedIn, who shared a goldmine of insight into what makes LinkedIn video ads actually work. From algorithm-friendly formats to scroll-stopping creative strategies, the conversation revealed a clear set of best practices that every B2B marketer should know. Storykit pulled together the most useful takeaways into a clear list. Whether you're launching your first LinkedIn video ad or refining your fiftieth, these are the go-to principles we think every marketer should keep close.

83% of consumers prefer video over text when learning about a product or service. That means video isn’t just a nice addition to your B2B marketing strategy—it’s a must-have. But it’s not just about having a video. It’s about making videos that actually drive results.

Social media tracking can feel overwhelming - especially for video content. How do you know if your content is working? What should you report on? What metrics actually matter? If you're just getting started, don’t worry. These insights from Storykit are here to help you focus on the key metrics that truly matter.

Storykit: Imagine you’re launching a critical policy update, yet most of your employees miss the memo because it's buried in a dense PDF. Now, picture delivering that same message in a vibrant video that not only informs but engages—leading to 95% retention. That’s the transformative power of video for HR.

Storykit: Summer is coming. Offices become empty and beaches more crowded, but social media never takes a break. Consistency in your content distribution is crucial, and to achieve that, you need to plan in advance.

If you're aiming to establish authority in your field through video content but want to avoid the common stressors like sound editing, subtitling, or the discomfort of being on camera, this Storykit article is for you.

In part 2 you learned about good tools for video content creation and what a effective strategy looks like. In part 3 of Storykit's article it is about what makes a great video for social media and video ideas for you to create.

In part 1 you already learned how to get startet and which types of videos you can create. In part 2 of Storykit's article it is all about good tools for video content creation and what a effective strategy looks like. 

Why should you create video content for your business? How can you create impactful videos? And a lot of them? Let's face it – videos are everywhere, and we can't get enough of them. Facebook has over 4 billion video views every day. Users on YouTube watch 5 billion hours of video daily. Also, mobile video consumption doubles each year.

Die Integration von Künstlicher Intelligenz (KI) hat das Content Marketing in den Fokus gerückt, da Unternehmen vermehrt auf automatisierte und personalisierte Ansätze zurückgreifen. Diese Entwicklung wirft Fragen nach den Auswirkungen auf Zielgruppenbindung und Conversion-Raten auf. In dieser Betrachtung wird die Rolle der KI im Content Marketing und ihre potenziellen Effekte auf Unternehmen und Konsumenten beleuchtet.
 

Crafting effective branding videos may seem intimidating, but with knowledge of 10 different types of brand videos, 6 inspiring real-world examples, and access to 8 brand video templates to jumpstart your creativity, the process becomes much more manageable.

In today's business landscape, companies are constantly competing for the attention of their target audience. But with so many companies vying for the same attention, how can you stand out? The answer lies in the power of storytelling.