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21.02.2024

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Your guide to video content creation - Part 3

In part 2 you learned about good tools for video content creation and what a effective strategy looks like. In part 3 of Storykit's article it is about what makes a great video for social media and video ideas for you to create.

How can you use Storykit to create all of the videos you need?

There are many different ways that you can approach video creation with Storykit depending on how you like to work.

Text-to-video AI approach

This is the fastest way to create videos and the way that Storykit always recommends starting. With text-to-video AI you just put in your source text—could be a blog, case study, product page, newsletter, etc.—and the AI will write the script for you and add in background assets – even music.

Video template approach

Do you like working from video templates? Great, you can create your own and use them over and over again or just borrow one of the many that Storykit has ready for you.

Script-to-video approach

By script-to-video approach, Storykit means start with text and then make the video. You can use the text-to-video AI as introduced above, you can write your own script, or you can use various video script templates Storykit offers and then build the video from there.

The components of creating great videos for social media

Videos on social media don’t follow the same rules as videos on YouTube for example. You only have a few seconds to get the user’s attention.

Here are the key components of creating great videos for social media.

1. Stick with the golden rule: 1 subject – 1 target audience – 1 video

When crafting videos for social media, focus is key. Speak directly to a specific audience about a single subject in each video. This targeted approach ensures your message resonates strongly rather than getting diluted. Avoid the urge to blend various topics or appeal to different audiences at once; such attempts often lead to a message that resonates with no one.

‍2. Start with the script first, the assets second, and the styling last

Your script is the most important part of the video. A strong script can captivate audiences even with minimal visual elements, while the most dazzling visuals can’t salvage a weak script. Treat visual assets and stylistic elements like transitions as enhancements that complement your narrative, not as the main focus.

3. Design for sound off

The explosion of video in social media has in many ways changed how we look upon moving images, and one of the fundamental changes is that most viewers are watching video without sound. In fact, 80-90% of online videos are viewed without sound, so it's crucial to ensure they're engaging in silent scenarios. This is why text-based videos excel.

4. Create longer videos for brand awareness with unfamiliar audiences

For brand awareness campaigns targeting new audiences, opt for longer video formats. Ideal lengths for top-of-funnel content on social media, such as thought leadership pieces, how-to guides, and company updates, range from 40 to 60 seconds. This duration provides ample opportunity for storytelling and introducing your brand or product to potential customers who are just beginning to discover you.

5. Make your videos available for everyone by localizing your text

If you are targeting different markets then it is important to localize your videos by putting them in the language of the market you're targeting. This will significantly broadening your viewer base and impact.

6. Tailor your video dimensions to suit each social media platform

Each social media platform has its own optimal video dimensions that enhance how your content is displayed and engaged with by the audience. Understanding and applying these specific requirements ensures your videos appear at their best, maximizing viewer engagement and effectiveness across different social networks.

7. Incorporate branding elements in your videos

Branding is an essential part of any marketing strategy, and incorporating branding elements in your videos can help to establish your brand identity and drive recognition and recall. This can include incorporating your logo and color scheme, creating branded intros and outros, and using consistent messaging and tone throughout your videos.

If you want to create winning brand videos, it is important to strike a balance between promoting your brand and providing value to your audience. Your videos should be informative and engaging, while also helping to establish your brand identity and drive recognition and recall.

Video ideas for you to copy

Video can be used in various ways in your business or organization’s communication and marketing. You shouldn’t think about video as just fancy productions, think about it as telling stories, helping customers, or an effective way of communicating with your target groups. In other words – a natural part of your content strategy.

For example, you can distribute short advertising videos on Facebook, publish longer explainer videos on YouTube, or share more personal stories on Instagram. Using video in your organization’s social media marketing offers huge possibilities!

You can also use video for press releases, product launches, interviews, product descriptions or important information. The list can go on and on. As mentioned before, the key to video success is not only quality but also quantity. So try to see outside the box and let your creativity flow to find new video stories.

Here are some ideas of videos that you can make:

Brand storytelling with video

  • Create videos that narrate the origins and journey of your brand, highlighting key milestones and achievements.

  • Communicate the future vision and goals of your brand through video.

  • Showcase your company culture and core values through behind-the-scenes videos, employee stories, and CSR initiatives.

  • Highlight how these values are ingrained in your daily operations and decision-making processes.

  • Share your expertise and insights related to your industry through educational or thought leadership videos.

  • Document the growth and evolution of your brand in a video format.

  • Include product innovations, market expansion, customer testimonials, and other indicators of progress.

Product marketing with video

  • Showcase product features, benefits, and use cases through dynamic video presentations.

  • Create hype with teaser videos and launch campaigns.

  • Use storytelling to demonstrate how your product solves problems or enhances life.

Case studies or testimonials with video

  • Share customer success stories and testimonials to build trust and authenticity.

  • Use case studies to demonstrate the impact and results of your product or service.

  • Incorporate storytelling to make these case studies relatable and compelling.

Turn content to video

  • Select popular or impactful blog posts and adapt them into short, engaging videos.

  • Transform complex data and findings in reports into digestible videos.

  • Convert sections of ebooks into a series of short videos.

  • Take text from your website and turn in into video for social channels.

  • Turn your newsletter into video snippets or promotional video to boost signups.

Recruitment and onboard with video

  • Share your company's story, culture, and values to attract like-minded candidates.

  • Use video to introduce team members, office tours, and day-in-the-life segments to give a real feel of working at your company.

  • Create step-by-step onboarding videos to make the training process more engaging and efficient.

Internal communication with video

  • Utilize video for company announcements, updates, and sharing success stories to keep employees informed and engaged.

  • Develop training and educational content in video format for better retention and understanding.

  • Encourage team building by sharing employee-generated video content.

  • Use video to provide clear and direct communication in a crisis to maintain transparency.

External communication to stakeholders with video

  • Share important company news, achievements, and milestones through video to keep stakeholders informed and engaged.

  • Simplify financial reports and earnings updates with animated charts and graphs.

  • Include commentary from your CEO or CFO to provide context and insights into the numbers.

  • Create videos specifically for investors that delve into company strategy, market position, and growth potential.

  • Use storytelling to explain how the company creates value and its future prospects.

  • Share stories of your company's CSR efforts, community involvement, and sustainability initiatives.

Video for everything. Video for everyone.

Storykit is committed to the philosophy of 'video for everything, video for everyone.' They firmly believe that in the realm of video content creation, the possibilities are boundless.

By transforming your words into engaging videos, you have the opportunity to broaden your audience, enhance your brand's presence, and achieve the desired outcomes. The sky truly is the limit for what your message can accomplish through the power of video.


 

Contact

Storykit AB
Holger Meyer
E-Mail: holger.meyer@storykit.io
Web: storykit.io

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