Creating winning brand videos

In today's competitive marketplace, it's more important than ever for businesses to have a strong brand identity — and one of the most effective ways to showcase your brand personality, values, and products is through video. 

That's why we've put together this comprehensive guide to give you all the resources you need to create high-quality, engaging, and effective brand videos that stand out from the crowd.

What is a brand video?

A brand video is a type of promotional video that is created to showcase a company or organization's brand identity. It typically includes elements such as the company's mission, values, products or services, and overall personality. The goal of a brand video is to communicate the essence of the brand and create a connection with the audience.

A brand video can take many different forms, from a short social media clip to a longer corporate video. It may include a combination of live-action footage, animation, graphics, voiceover, and music. The specific style and tone of a brand video will depend on the company's branding guidelines and target audience.

One of the key benefits of a brand video is that it allows a company to showcase its unique personality and values. By telling a story that resonates with viewers, a brand video can help to build trust and establish a relationship with potential customers. It can also help to differentiate a company from its competitors and reinforce its positioning in the marketplace.

Overall, a brand video is an essential tool for any company or organization looking to promote its brand and connect with its audience. By capturing the essence of the brand in a compelling way, a brand video can help to create a lasting impression and drive engagement and loyalty over time.

10 types of brand videos you can make 

Here are 10 examples of brand videos you can create depending on your company's goals and target audience.

7 brand video examples to inspire you

1. Nike

Nike's "Dream Crazier" brand video features women breaking down barriers in sports and encourages women to push beyond limits.

TO THE VIDEO

2. Apple

Apple's "Designed by Apple in California" video is a brand story video that showcases the company's design philosophy and the people behind its products.

TO THE VIDEO

3. Airbnb

Airbnb's "Belong Anywhere" brand video showcases the company's mission of providing unique and personalized travel experiences.

TO THE VIDEO

4. Coca-Cola

Coca-Cola's "Share a Coke" campaign encourages customers to share their Coca-Cola experience.

TO THE VIDEO

5. Slack

Slack's "So Yeah, We Tried Slack…" video is a humorous and engaging explainer video that highlights the benefits of using their product.

TO THE VIDEO

6. Dropbox

The "Life Inside Dropbox" video series is an intimate look at the people behind the product at Dropbox.

TO THE VIDEO

7. Squarespace

Squarespace's "Make it Real" brand video features successful entrepreneurs sharing their stories and how Squarespace helped them build their businesses.

TO THE VIDEO

5 things to consider when making brand videos

How much is a brand video?

When it comes to creating a brand video, a quick Google search will reveal prices in the thousands. However, before you click on these links and book an agency that will charge you an arm and a leg, there are a few things to consider.

Investing such a large sum into a single video may not be the most effective use of your marketing budget. A successful branding strategy requires multiple videos to effectively communicate all of your brand messages, and your brand will likely evolve faster than you expect, making your video outdated in a short amount of time.

So, what's the alternative to expensive agencies? 

Your second option is you could make your own branding videos for free using a platform like Canva. These types of services offer a wide range of free features to help you create impressive videos. However, bear in mind that it can be difficult to maintain a consistent brand look when there are endless templates, colors, and designs to use, and having inconsistent content floating around could harm your brand in the long run.

A better option is to use a platform like Storykit, which allows you to make high-quality professional videos at a fraction of the cost of an agency. With Storykit, you can be confident that your branding is always consistent because it is locked in with ‘Rule Sets’ when you get the platform. There are also a ton of branding video templates ready to go (we have shared some of them with you below!) so you don’t need to start from scratch and wonder what to make. This is the most efficient way to make branding videos that count. 

Bildquelle: Storykit