OneFootball Club shapes the future of football fan engagement

OneFootball has launched “OneFootball Club”, which emerges as the solution to fragmented and outdated fan engagement models, which often fail to recognize the value of each fan’s contribution to the platform. OneFootball Club builds a universal fan pass and open data standard that writes your fan data onto an onchain social graph that allows every company in the football world to distribute value to its core contributors - the 3.5 billion football fans across the globe. In OneFootball’s vision for the future, fans, creators, and brands come together in an open, dynamic ecosystem that is built upon an onchain identity infrastructure.

Vincent Schalk – General Manager of OneFootball: “Social media has become pay-to-play for brands and advertisers and less of a community space to express fandom. But here’s a problem no one talks about enough: clubs and brands don’t know who the majority of their fans are. They’ve got great follower counts, but they only know who’s coming to the stadium really. Nobody can see the full picture. Fans are spread across platforms, and the data is scattered.

We create a single, unified identity system for football fans, a universal onchain fan pass. You can decide how much data you share and when, clubs and brands get the insights they need to deliver better experiences, and you as a fan won’t be treated like a product. When you get that right, literally everything works better: Ticketing, sponsorships, and even the way fans and clubs interact. It’s a win-win-win. For everyone. Tokenisation unlocks an entirely new way to think about value exchange. We’re building a future where fans are no longer passive consumers but active participants, co-creators and stakeholders.”

Token Utility

OneFootball Credits (OFC) allows fans, creators, and partners to connect, engage, and shape the future of the OneFootball platform. The OFC token plays a pivotal role in uniting fans, creators, and partners within our shared ecosystem. Its utility spans several key functions, all designed to enhance engagement and cater to you, the football fan. By integrating OFC across its ecosystem, OneFootball ensures a robust and engaging platform for fans, creators, and partners alike. OFC will be used for/as:

1. Payment Voucher
   OFC acts as a digital payment mechanism for digital and physical assets within the OneFootball ecosystem. From purchasing exclusive merchandise and peer-to-peer tradable in-app avatars to unlocking pay-per-view live streams and ad-free premium experiences.
2. Football Digital Identity
   OneFootball users can mint and maintain a blockchain-based .football digital identity using OFC. This unique identifier stores your fandom journey including achievements, badges, purchases, match attendances and more, creating a verifiable and enduring social graph.
3. OneFootball Heads IP & Products
   OneFootball Heads are the avatars of OneFootball’s universal onchain fan pass. They thrive on social media platforms and messengers. But unlike many IP-based ventures, the OneFootball app already has extensive reach and a clear path to monetisation via ad revenue.
4. Onchain Creator Tips
   Leveraging OFC, the OneFootball ecosystem plans to experiment with “Farcaster”-like creator empowerment, enabling meaningful contributions to the broader football community through on-chain tipping and community-driven funding.
5. Exclusive Drops & Raffles
   OFC integrates with OneFootball’s drops system with physical/digital collectables, unique experiences, and token prizes. This system shifts away from purely transactional rewards to a value-driven model that promotes leaderboard participation and long-term token adoption.
6. Governance
   OFC holders gain a voice in the evolution of the OneFootball ecosystem. Tied to staking, OFC will enable participation in proposals, voting on improvement initiatives, and collective management of the Ecosystem Fund, reflecting users’ on-chain reputation and engagement.

Roadmap

Here’s what Patrick Fischer, CEO of OneFootball, says: “Football has always been a community first, not just a business. By nature, it’s one of the most accessible sports on the planet. And that’s what we want to extend to the digital world. What if you wouldn’t just merely spectate? What if you could instead own a piece of the ecosystem and shape it? In my eyes, that changes everything.”

“When you as a fan succeed, the ecosystem succeeds, and vice versa. In the end, I believe with OneFootball Club all of us football fans can co-create the biggest football club in the world and shape the future of football together.”

More Information

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Kontakt
Onefootball GmbH
Martin Olesch (Head of Sales DACH)
E-Mail: martin.olesch@onefootball.com
Web: onefootball.com