T-Mobile Calls Up NBA For Commercial Partnership Extension

The telecommunications company said in a statement that it would use its agreements within the sport to promote its wireless products and services across “virtually all channels” of the NBA, WNBA, and NBA D-League. T-Mobile has been a partner of the NBA since 2005. T-Mobile is planning to unveil new NBA-themed advertisements, marketing materials, sweepstakes, and promotions, while using some of the league’s stars in advertising campaigns.

“Since the inception of our relationship, T-Mobile has been one of the NBA and WNBA’s most active partners creating a variety of innovative basketball-themed programmes that have brought our fans closer to the game and players both on and off the court,” said Mark Tatum, the NBA’s senior vice-president of marketing partnerships. “This extension of our very successful partnership will expand the scope of our relationship to new areas, such as the NBA D-League and NBA Europe Live 2008, and will give us the ability to develop an even greater number of exciting programmes that will reach more basketball fans than ever before.”