Sachsenring Circuit gets Alice MotoGP interactive

Jointly with Munich-based innovative consulting firm RESULT Consulting, various mobile services and applications were launched and offered for the racing weekend. Similar to previous years, the Organiser’s offered their visitors a very impressive Grand Prix weekend, with the races in the three different GP categories, complimentary races, and various surrounding GP events – which made the Sachsenring once more the centre of German motor sport.
More than 200,000 enthusiastic supporters followed an action-packed and exciting racing event, on one of the world’s most challenging GP courses, despite torrential rain and ever changing weather conditions.

This year’s Edition featured for the first time ever a new concept to interact with the spectators, especially the enthusiastic motor sport crowd. The development and adoption of such innovative & interactive services is globally just at the beginning; therefore the Organisers and RESULT Consulting created an International milestone. Several mobile-based prize draws, with attractive Paddock Tickets for the Winners, triggered the audience to participate.

Mario Leo, RESULT Consulting General Manager, shares his satisfaction on the successful project and quotes that „we are very happy for the success of our customer and Partner. This event shows the great potential for such interactive offerings, when thoughtfully integrated into the overall marketing concept“.