New publication available: Driving Business Through Sport 2nd Edition

How the industry is moving into its next phase of development . A detailed analysis of core sponsorship types with a focus on best practice and innovative approaches.

The most comprehensive European sponsorship industry report ever written is available now in three standalone reports

Part 1 European Sports Marketing Data
Part 2 Strategy & Research                                               
Part 3 Activation & Case Studies

Order all three parts and receive a saving of 25%. Content includes:

700 pages of in-depth market data, best practice and expert insight
24 industry case studies
More than 430 data tables, charts and figures
2000+ sponsorship deals by sport, industry sector and country
400+ TV rights deals
1500+ entries of live attendance data and analysis

Price: £550 / $1075 / €795 for the complete report or £245 / $485 / €349  per part