KLM has commited itself for another 3 years as titelsponsor for the KLM Open. The tournement of the European Tour counts for the ‘Race to Dubai’ and will be held this year from 20-23 of August in the Kennemer Golf & Country In Zandvoort. The price money will be 1,8 million euro’s, the same as last year. KLM was already in the 80’s ten years overall sponsor of the most important golfevent in the Netherlands. Since 2004 KLM is again overall sponsor and promoter of the Dutch Open.

‘We entered the KLM Open with the intention to let the tournament grow and expand’ explains Bram Gräber, CEO KLM Nederland. ‘We believe that there is still music in golf, look at all our fellow-countryman and women who were present this year. Together with This is Golf en our partners ABN AMRO and KPMG an event of this size exits and we are absolutely convinsed that this matches perfect with our brand and costumers.’

Just like last year the price money will be 1,8 million euro. ‘In these economically challeging times an ammount where we had a fierce discusion about. The ammont is also not without doubt, but if you want quality it’s difficult to take a step back. We choose our sponsoractivities wisely and focus on the KLM Open and have rather on activity right then five half good. ‘We as KLM are genuine involed with this event’, according to Gräber.

‘We are very proud that KLM Open has again such an important place in the kalender of theEuropean Tour’, according to tournament director Daan Slooter. ‘The tournament is for golfing Holland of invaluable profit en that why it’s so important that KLM is committed to it for the next 3 years, especially in these times’.

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