Jupiler sponsor of Parkpop festival in The Hague

ABInBev was the last couple of years the sponsor of the festival via Dommelsch. Guus Dutrieux, director of Parkpop organizor Ducos Productions: ‘We are very proud that Jupiler wants to secure their name to Parkpop. It is an appealing and fast growing brand with the young-adults, which are also a very important target group for Parkpop. We are looking forward to cooperation with pleasure, because Jupiler is going to have an active role in the promotion of Parkpop, and will also be carrying the name of 1 of the 2 main stages: ‘Jupiler-stage’.

Also the Anheuser, which is based in Leuven, Belgium, the brewery Group where Jupiler belongs to, is very pleased with the agreement. René Bergmans, Manager Sponsoring & Events: ‘Parkpop fits perfectly by Jupiler with their values of friendship, sociability and creating fun moments with friends. You  don’t see this only in the soccer-world from where we are known of, but also in the Music World. In Belgium Jupiler sponsor Rock Werchter’.

Wim Noordzij of DUCOS Productions, which directed this sponsoring, is also very pleasedabout the loyalty and continuity of the Anheuser-Busch InBev: ‘The way they use their marketing with Music in general and with Parkpop is very strong and commendable. Wit other brands they are over 25 years sponsor of Parkpop’.

Parkpop is het grootste gratis popfestival van Europa dat jaarlijks plaatsvindt op de laatste zondag van juni in het Zuiderpark in Den Haag en gemiddeld ruim 200.000 bezoekers trekt. Dit jaar vindt het festival plaats op 28 juni van 13.00 tot 21.30 uur, met onder andere optredens van The Pretenders, Guus Meeuwis, Milow en Sabrina Starke. Jupiler is het snelstgroeiende pilsmerk van Nederland en maakt vanuit het zuiden een opmars door heel Nederland.

Jupiler is the fasted growing beer-brand in the Netherlands and marches his way up from the South of the Netherlands.