Infront Sports & Media AG: Cycling Unlimited enters strategic partnership with Flanders Classics

Flanders Classics named minority shareholder in Cycling Unlimited alongside Infront, Swiss Cycling, Vogel Investment and ProTouchGlobal

Cycling Unlimited, the organiser of the most prestigious national cycling events for professionals and amateurs in Switzerland including the Tour de Suisse, Tour de Suisse Women and Alpenbrevet has entered a strategic partnership with Flanders Classics, the leading cycling event organiser in Belgium. It will join current shareholders Infront, Swiss Cycling, Vogel Investment and ProTouchGlobal as minority equity shareholder.

The collaboration links leading organisers from two key cycling nations with several key races, including the UCI World Tour Events such as the Tour of Flanders and the Tour de Suisse. The collaboration will include the exchange of knowledge and experience across all dimensions including event operations, event marketing and promotion, sponsorship, mass participation events and more.

Hans-Peter Zurbruegg, Chairman of Cycling Unlimited/ Senior Vice President Active Lifestyle at Infront: “This new partnership embodies a vision of continuous growth. Cycling Unlimited’s aim is to propel the cycling community forward in our key markets, embarking on a journey that celebrates the unity of our shared goals. This is more than just a partnership, it's a testament to the power of collaboration in driving transformative change.”

Patrick Hunger, Co-President Swiss Cycling: “This strategic partnership embraces the continuous structural changes in the cycling event eco-system and builds a powerful, international and future bridge between different cycling events settings.”

Cycling Unlimited’s Co-Managing Directors Olivier Senn and Joko Vogel will continue to lead the organisation. Joko Vogel/ Olivier Senn: “This new partnership will combine the vast experience and Know How from both organisations. All parties will be able to profit and create new opportunities on strategic and operational level. We are very much looking forward to the cooperation.”

Tomas Van den Spiegel, CEO of Flanders Classics, will join the board of Cycling Unlimited alongside current board members Robbie Hunter (ProTouchGlobal), Susanne Gries (Swiss Cycling), Joko Vogel (Vogel Investment), and Hans-Peter Zurbruegg (Infront). Tomas Van den Spiegel: “We are very pleased that we have reached this agreement and are very much looking forward to joining forces. We have already noticed over the past few months that our visions of tomorrow's cycling are very similar, and we are very keen on our future together.”

Kontakt
Infront Sports & Media AG
Anja Lüthi (Associate PR & Kommunikation)
E-Mail: anja.luethi@infrontsports.com
Web: www.infront.sport