For the first time more than 40 applicants for the Sports Marketing Award

• Molkerei Alois Müller and Deutscher Olympischer Sportbund („Trimm Dich“, 

   marketing initiative)

• VfL Wolfsburg („Ein Herz für Kinder“, image campaign)

• NRW-Sportstiftung („Momentum“ New Centre for Competitive Sport)

• BrainPool (Event marketing TV Total high diving)

• Eventis („FanFlash“)

• Deutsche Post (DTM-Sponsoring)

• Fortuna Köln (Deinfussballclub.de)

• McDonalds Deutschland (Football team escorts at Euro 08)

• Deutsche Golf Sport GmbH (HypoVereinsbank Ladies German Open)

• Bank Austria - UniCredit Group (Advertising campaign for Euro 08)

• Arminia Bielefeld (Image and advertising campaign)

• Bayer 04 Leverkusen (Continuation of the "Werkself" campaign)

• jottha.com (Fans become main sponsor)

• Sport Media Servce (Easy living Millionenkick with Oliver Kahn)

• Gravis (St. Paulini)

• Signal Iduna (Team escorts)

• Telekom Austria (Communication concept for Euro 08)

• Eisbären Bremerhaven (Marketing/image campaign)

• T-Mobile (Extreme Playgrounds)

• Microsoft (Kick It 2.0 event communication platform)

• Sport-Bild/ Professor Dr. Alfons Madeja/ Imtech (Bundesliga Barometer)

• Horses Dreams (Sport and event organization)

• Contacts Sports (Der Mitteldeutsche Weg, image campaign)

• Die Schweizerische Post/ Postfinance (Ice Hockey sponsoring)

• Contenthouse (DTTL new positioning and advertising campaign)

• DFB/ Coca Cola (Fan camps at Euro 08)

• Oberstaufen (Marketing strategy)

• EnBW Energie Baden-Württemberg AG (League sponsoring youth
   and junior development)

• Rot-Weiß Oberhausen (Image campaign and repositioning)

• Borussia Mönchengladbach (Merchandising concept)

• MSV Duisburg (Marketing concept)

• Eurosport (Media concept)

• Bayerischer Fußball-Verband (The integration of the DVAG in the BFV’s official bodies)

• Hannover Indians (Marketing/Image campaign)

• Nissan (Nissan Qashqai Challenge, communication platform)

• 1. FC Kaiserslautern (Lautrer Herz, image campaign)

• HockeyInvest GmbH (Marketing and image campaign)

• Telekom (From T-Com to T-Home, marketing concept)

• FSV Frankfurt ("One-Euro Tickets", Marketing concept)

• Bayer 04 Leverkusen (Office staff point bonuses, marketing strategy)

• Sony Deutschland (PlayStation the way - art of movement tour)