Experts from ESB-Network presented their knowledge at SportsBusiness Conference in Sao Paolo

With Marcel Cordes (CEO Sport+Markt, Germany), Axel Klingel (CEO task communication), Johannes Lippert (CEO BTD Consulting) and Patrick Seitter (Head of Marketing ESB Event Sport Business) 4 top speakers from Germany and Switzerland spoke at the SportsBusiness Conference in Sao Paolo, Brasil. The request for sport marketing in the World Cup 2014 country is very huge.

Marcel Cordes (CEO Sport+Markt, Germany) predict an increase of 200-300% of the sponsorship volumne in Brasil. The sponsorship scene in Brasil will change completely. More than 80 million people in Brasil are interested in sport marketing target groups and in football. These market isn´t exhausted from the companies.

Axel Klingel (CEO task communication) instanced the example of the Allianz Arena in Munich and the commercial potential from modern stadia.

Johannes Lippert (CEO BTD Consulting) supplemented the example with the topic "Cost of ownership and World Cup legacy. From the beginning of a new arena building many faults could be avoided. The most people forget that a stadium isn´t build for a 4 week World Cup but for more than 30 year usage. If the concept isn´t perfect the operators will be at a trap".

Patrick Seitter (Head of Marketing, ESB Event Sport Business) presented current trends from the sports marketing scene. ESB Event Sport Business is known as the biggest sport business network in Europe and observes the sports marketing market continuously. "With the topics hospitality, merchandising & licensing the brasilian market isn´t developed like the European. This offers European companies great chances to introduce their know-how in Brasil. ESB creates with specific contacts and strong partners on site the platforms in Brasil".