Corporate Social Responsibility and Sports Sponsorship

Learn how major brands have partnered sport to add value to their own businesses and to the projects they have chosen to support.
 
·      McCain’s involvement with UK Athletics
·      Women’s British Open, Ricoh And Seeds for Africa
·      Standard Chartered Bank - Race For The Living Planet
 
The report is a must read for all organisations serious about fulfilling their CSR obligations.
Key Topics covered within the report include:

• The influence of business and sport in the community
• Planning and Implementing CSR Projects
• The importance of selecting the right sport
• Measuring Effectiveness/Return on Investment
• Avoiding the Pitfalls
• CSR’s impact on brand awareness and sales
  

Price £285 / $485 / €340