Brazil was Featured at the biggest Sports Fair of the World

Brazil will be at the center of attentions and investments in sports in the coming years" says Markus Hefter, Director of the ISPO Winter the biggest Sports Fair of the world.
While Brazil's economy grows about 4% a year, the money invested in sports has increased about 12%. For the executive of ISPO, among the 150 countries who will be represented, Brazil will be one of the stars.

"The financial crisis shows that investors can not miss and Brazil in front of so many opportunities and incentives in sports by their government will be one of the priority of major brands," says Hefter. Brazil had an noble area, many seminars and hold meetings to ease networking between foreign and Brazilian companies.

The moment of the sport business in Brazil is so favorable that on January 22, the Ministry of Sports, the Brazil-Germany Chamber, the Apex-Brasil (Export Promotion Agency) and Abriesp (Brazilian Association of Sports Industry) made the I Encoesporte - Meeting of the Production Chain of Sports which will take place in the Football Museum in Sao Paulo. It was the first meeting to discuss the major sporting events of 2009 and to launch the Program for structuring the National Sport, which will be coordinated by our association as well" emphasizes Mauricio Fernandez, president of Abriesp.