All of Spain backing up Madrid 2016

“The bid of Tokyo does not have enough support in its own country so far”, comments Hartmut Zastrow, Executive Director SPORT+MARKT. “This weakens the Japanese bid
immensely. The population’s passion for a sports event is the key to its success.”

Significant differences are especially evident regarding “Olympics fans” who unconditionally say that the bid is “Very good”. Only 24 percent of the Japanese population say this about Tokyo’s bid. In the other three countries this support is much higher: Spain 60%, Brazil 59%, and USA 55%.
“The Spanish enthusiasm for Madrid’s bid is very remarkable. Madrid’s chances are said to be low, as the summer games 2012 in London are already on European soil.

Also, it is extraordinary that this regionally strong society stands united behind the bid of the Castilian city”, analyses the Executive Director of SPORT+MARKT. Zastrow underlines that Madrid’s lead ahead of Chicago and Rio de Janeiro is only marginal. “For Brazil and the USA, the backing is also immense. The bids enjoy nationwide support, although the majority of the population will hardly be able to experience the event due to the huge scale of the countries!”