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The 2026 Super Bowl Latency Report by Stats Perform uncovers the true lag between on-field action and when it appears on screen, and how these delays shape viewer behaviour, platform switching, and expectations for Realtime Streaming.

Across broadcast, digital and gaming, Stats Perform’s OptaAI Studio and official Opta data is helping Ekstraklasa Live Park reach more fans of Poland’s Ekstraklasa, with more engaging content, whilst also unlocking new commercial opportunities for the league and its clubs.

In a sports media landscape defined by rapid transformation, the 2026 Sports Fan Engagement, Monetisation & AI Trends Survey by Stats Perform offers one of the clearest views yet into where the industry is heading. With AI adoption accelerating, fan behaviour evolving, and sponsorship priorities shifting, the pace of change has never been more intense.

How can one of the world’s biggest football clubs engage fans, activate a sponsor from outside football’s traditional sphere, and do it in a way that feels simple, repeatable, authentic, and loved by supporters? FC Barcelona found the answer with Stanley Tools’ “Best Built Goal” – a season-long branded content series powered by Opta data and delivered through Stats Perform’s automated Opta Graphics platform, part of OptaAI Studio.

The sports industry is rapidly evolving as digital channels and AI reshape how fans engage with content and how organisations monetise these interactions. Drawing on insights from nearly 750 global sports media executives, this report from Stats Perform highlights key trends around AI adoption, monetisation strategies, and the growing importance of women’s and younger fans. While AI offers unprecedented opportunities—making content commercialisation up to three times easier for early adopters—its impact varies across sectors. These insights provide a vital roadmap for sports businesses aiming to succeed in 2025.