Social recruiting and employer branding report 2023

Marken managen.

How do recruitment, talent acquisition and employer branding specialists use social media in 2023? Content Stadiuminterviewed 100+ professionals in the UK, Germany, the Netherlands, France and Belgium to uncover their latest insights.

Key takeaways from the 2023 report

Employer branding and EVP strategies are a popular and growing focus: the vast majority of teams (91% and 84% respectively) already have an employer branding and/or EVP strategy in place.
98% use social media for recruitment and employer branding. 65% even have dedicated recruitment social channels.
90% encourage their employees to get involved in their social recruitment activities.
LinkedIn and Facebook are the most-used channels for social recruiting.
Only 21% use social media carousels, which means 79% are missing out on this engaging content type.
71% face content creation challenges, mostly due to a lack of time, design skills, and/or resources.