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23.11.2023 // Content Stadium

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Social recruiting and employer branding report 2023

How do recruitment, talent acquisition and employer branding specialists use social media in 2023? Content Stadium interviewed 100+ professionals in the UK, Germany, the Netherlands, France and Belgium to uncover their latest insights.

Key takeaways from the 2023 report

  • Employer branding and EVP strategies are a popular and growing focus: the vast majority of teams (91% and 84% respectively) already have an employer branding and/or EVP strategy in place.
     
  • 98% use social media for recruitment and employer branding. 65% even have dedicated recruitment social channels.
     
  • 90% encourage their employees to get involved in their social recruitment activities.
     
  • LinkedIn and Facebook are the most-used channels for social recruiting.
     
  • Only 21% use social media carousels, which means 79% are missing out on this engaging content type.
     
  • 71% face content creation challenges, mostly due to a lack of time, design skills, and/or resources.

Download free report


Contact

Content Stadium
Frank Festen (Country Manager DACH)
E-Mail: frank@contentstadium.com
Web: contentstadium.com

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