Nielsen Sports, a global leader in sports media valuation, data intelligence, strategy and insights and the international sports marketing agency SPORTFIVE are continuing their business together, a working relationship which first started over 25 years ago. The two organisations have entered a new agreement for sports sponsorship data in all the national markets SPORTFIVE serves including Germany, France, U.K. and Hungary.

Under this agreement, Nielsen Sports will licence SPORTFIVE with comprehensive commissioned research and media valuation data, thus supporting them in measuring and optimising the effectiveness of their sports sponsorship activities. This means that SPORTFIVE will be better able to evaluate the effectiveness of sponsor activations helping them to make data-driven recommendations for future sponsorship activities to both rights holders and brands.

Jon Stainer, Global GM, Nielsen Sports, said: “We are excited to have been named preferred supplier by SPORTFIVE and we are confident that our market-leading data and innovative solutions to determine the effectiveness of sports sponsorships will help SPORTFIVE meet the growing demands of the sports sponsorship market.”

Karsten Bentlage, Senior Vice President, SPORTFIVE, added: “We as SPORTFIVE not only understand the emotional power of sport as a global platform for communication, but we are also aware of how important data and media analysis are in reinforcing this emotional power with rational arguments. With Nielsen Sports as our partner, we have the perfect ally to provide the data insights we need to assist our rightsholders in developing the right sales story, help our customers identify the perfect sponsorship platform, and enable our partners to emphasize the power of sport sponsoring.”


SPORTFIVE Germany Consulting GmbH

Kristin Podewils (Manager Marketing Communications)

Nielsen Sports
Mathias Bernhardt (Managing Director International West)

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