Infront: Columbia and Megamarsch extend presenting partnership through 2028

Megamarsch, a subsidiary of Infront and the leading organiser of long-distance hiking events in Germany, Austria, Switzerland and Spain, has announced the extension of its exclusive presenting partnership with global outdoor brand Columbia through 2028.

The renewed agreement builds on a successful three-year collaboration that engaged over 149,000 participants and supported Megamarsch’s expansion into new markets in Austria and Switzerland. Looking ahead, the partnership sets ambitious goals for joint growth, targeting 64,000 participants in 2026, 70,000 in 2027, and 74,000 in 2028.

Columbia will continue to be present at all Megamarsch events and integrated into event branding and equipment, ensuring participants benefit from high-performance gear and immersive outdoor experiences.

Suzanne Dorok, Managing Director at Megamarsch said: "Columbia has played a key role in helping us elevate the quality and professionalism of our events. Their support has enhanced the overall experience for our participants, and we’re excited to continue this journey together. This extension reflects our shared commitment to delivering exceptional outdoor adventures across Europe."

Matthieu Schegg, VP EMEA, General Manager at Columbia said: "For Columbia, Megamarsch is more than a partnership – it’s a direct connection to the hiking community. Through the events and our shared digital platforms, we’re able to engage with outdoor enthusiasts in a meaningful way. We’re proud to continue supporting Megamarsch and the growing community of people who love to explore the outdoors.”

The 2026 Megamarsch season kicks-off at the end of February and features a total of 27 events across Germany, Austria, Switzerland and Spain.

About Columbia

Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories, and equipment for outdoor enthusiasts since 1938.  We have become a leading global brand by channelling our passion for the outdoors and an innovative spirit into technologies and performance products that keep people warm, dry, cool and protected in the outdoors year-round. 

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Kontakt
Infront Sports & Media AG
Anja Lüthi (Associate PR & Kommunikation)
E-Mail: anja.luethi@infrontsports.com
Web: infront.sport