Champions Hockey League Launches Influencer Hub and Calls for Creators Across Europe

The Champions Hockey League (CHL) is launching the CHL Influencer Hub, a new initiative that brings together content creators from across Europe to tell the stories of CHL through authentic and engaging social media content. Applications are now open until 17 August through the official application form.

Developed in collaboration with influencers and selected CHL clubs, the programme aims to create meaningful connections with new audiences by empowering creators to share their unique perspectives on the CHL experience. While sports and ice hockey creators are naturally encouraged to apply, applicants do not need to focus exclusively on hockey or sports content to be considered.

The CHL Influencer Hub will select one influencer per participating club. Throughout the season, creators will gain access to exclusive experiences and content opportunities, helping to showcase the passion, atmosphere and stories behind European club hockey.

The concept follows successful pilot activations during the 2026 CHL Final and the 2026/27 CHL Draw, where creators generated strong engagement and provided valuable insights into how influencer-led storytelling can enhance fan engagement.

"European club hockey is driven by passionate communities and stories that deserve to be shared," said David Nolte, Communication & Digital Media Manager of the Champions Hockey League. “With the Influencer Hub, we want to empower creators to tell those stories in their own authentic way and connect new audiences with the excitement of CHL hockey. We're looking forward to building a strong community of creators around the competition.”

The CHL Influencer Hub is designed to complement existing media and broadcast coverage by offering behind-the-scenes access, authentic storytelling and a creator-first approach to fan engagement.

Applications are open now and can be submitted until 17 August 2026.

To the official application form

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Kontakt
Champions Hockey League AG
David Nolte (Communication & Digital Media Manager)
Mail: david.nolte@chl.hockey
Web: www.chl.hockey