Bentonville Bike Fest elevates global media reach with quattro media

Quattro media GmbH is supporting the Bentonville Bike Fest as its official media partner, taking the event's global visibility to a new level. North America's premier mountain bike festival, the Bentonville Bike Fest, returned to Arkansas (USA) on June 13 to 14, bringing together world-class athletes, cycling enthusiasts and fans for a spectacular celebration of mountain bike culture, adventure and competition.

As part of a multi-year cooperation, quattro media has been entrusted by Founder Kenny Belaey – title holder of several UCI Trials World Champs and Overall World Cup winner – with taking the event's media output to the next level. Year one of the partnership already delivered extensive international exposure through Daily Highlight Clips, social media content, a 26-minute highlight show and the distribution of two LIVE broadcasts.

The festival's headline events included the UCI Trials Pro competition featuring some of the sport's biggest stars, including world champions such as Alejandro Montalvo, as well as the inaugural Red Bull Double Down Dirt Contest. The world-first hybrid competition paired one MTB rider and one BMX rider per team, bringing together Olympic medalists, X Games champions, Crankworx stars and Nitro Circus athletes in a unique LIVE format.

Key distribution partners in the first year included Outside TV in the United States and beIN Sports USA & CAN, delivering LIVE and delayed-live coverage to audiences across North America. In addition, the 26-minute highlight show will be distributed worldwide via television networks, OTT platforms and FAST channels.

Beyond traditional broadcasting, event content is also being showcased globally through Digital-Out-of-Home networks, reaching audiences in gyms, bars, restaurants, train stations and shopping centres.

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Kontakt
quattro media GmbH
Peter Hertrampf (CEO)
E-Mail: peter.hertrampf@4Msports.com
Web: 4msports.com