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04.11.2022 // Content Stadium

8 social media tips and trends for November 2022

Every month, Content Stadium is sharing bite-size summaries of the top social media best practices, examples and trends that came across. Both from their own experience working with clients, and from what they’ve been reading around the web.

1. Social media news: Catch up on the latest platform updates

Stay up to date with the biggest social media platform news and developments for November 2022:

  • YouTube is introducing @ handles, to make it easier for people to find and engage with channels. Unlike channel names, handles are unique and will also create a matching channel URL (e.g. youtube.com/@handle). YouTube is currently reaching out to channel owners to choose their handles – make sure you reserve yours!
  • YouTube launched “pinch to zoom” (zoom in and out of videos on mobile) and “precise seeking” (swipe up to display a row of thumbnails which you can use to get back to a specific part of the video) to all users.
  • TikTok has launched a Photo Mode carousel feature for still images. The carousel can be set to music and images automatically display one after the other, though users can also manually swipe through them.
  • TikTok launched TikTok Academy, to educate marketers on how to best use TikTok for business.
  • Twitter has officially started rolling out its Edit Tweet feature to Twitter Blue members. (But access to this new feature hasn’t significantly increased Twitter Blue sign ups.) Meanwhile, Twitter’s new boss, Elon Musk, is looking into charging more for Twitter Blue, which will include the blue verification tick.
  • Twitter now lets you post a combination of images, videos and GIFs in the same Tweet. While this is a great addition, we’d still recommend Twitter carousels to share multiple images and/or videos in a single Tweet, for an even more engaging experience — see some examples here.
  • LinkedIn is gradually rolling out carousel posts, and displaying posts with multiple images as a carousel in place of a grid to selected users (see notification image below).
  • LinkedIn is introducing auto-captions for videos, which you can choose to add or review before they are published (English-only for now).
  • Pinterest has updated its Pinterest Trends tool, giving marketers better insights into the latest shifts and trends on the platform, including audience, demographics and seasonal trends.
  • Instagram is testing a native scheduling feature with selected users.
  • Instagram is launching 2 new ad placements: in the Explore home (in the grid as you open the Explore tab), and in profile feeds (as you open and scroll through the content of someone else’s account). The latter is currently only a test.
  • Facebook is closing its Bulletin newsletter subscription service by early 2023.

2. BeReal tip: Show the people behind your brand

Launched in 2019, BeReal is one of the latest trending social media platforms. The photo-sharing app is designed to share your authentic, “real” life. Every day, the app gives users 2 minutes to post an unedited photo of what they are doing.

So how can brands use BeReal? Try showing a “real” side of your brand with employee takeovers, allowing one or more employees to give a glimpse into their day.

3. Twitter trends: Heavy users are in decline, and topics are shifting to cryptocurrency and NSFW content

An internal Twitter report seen by Reuters in late October outlines a significant decrease in the number of heavy Twitter users and a shift in their interests.

First, the report highlights that “heavy tweeters” are in “absolute decline” since the pandemic started. The report defines heavy tweeter as users who log into Twitter 6 or 7 days a week, and tweet 3 to 4 times a week. These make up less than 10% of monthly users, but generate 90% of all Tweets (and half of global revenue).

Next, the document notes a shift in the interests of English-speaking heavy Twitter users over the past 2 years. Cryptocurrency and NSFW (“not safe for work”, including nudity and pornography) content now make up the highest growing topics of interest.

Meanwhile, news, sports and entertainment topics (including e-sports and online streaming personalities) — which were previously heavy tweeters’ biggest topics of interest — are in decline among these users. In addition, Twitter is losing a large percentage of heavy users interested in fashion and celebrities.

4. Social media examples: How to promote your event

Need to promote an event on social media? We looked at how several different brands posted about their upcoming or past events, to gather the best and most creative examples. See some post ideas below, and check out all 37 event social media post examples in this article to inspire your own.

  • Countdown posts
  • Event, speakers, and venue introductions
  • Benefits of attending
  • Custom images and videos for your attendees, sponsors, and other partners to share on their own accounts
  • “Tickets selling fast” and “Sold out” posts
  • Real-time Stories and posts on the day of the event
  • Event recaps
  • Attendee testimonials
  • Feedback polls
  • Thank you posts

5. Social media tip: Use SEO techniques to increase visibility

As more and more people turn to social media platforms instead of Google for search, optimizing your social media content and account for search (SEO) is key to increasing your brand’s visibility.

In their latest report, ICUC shared some best practices for improving your social media SEO, to which we also added our own thoughts and recommendations:

  1. Research and define the top keywords associated with your brand, including words your customers currently use to describe your brand and products, as well as popular search keywords that relate to your brand.
  2. Ensure you use these keywords throughout your social media content and profile (in a natural way, so as to not put off users), including captions, hashtags, account bio, account handle, images’ alt text, in-video text, etc.
  3. Add in-video text natively, rather than uploading ready-made videos, so that the social media platform can “read” the text and use it to help categorize and rank your video.
  4. Use any feature available to you to add more keywords and searchable information, such as post locations on Instagram and video pins on Pinterest.

6. Creative tip: Make your product look easy to grab

Are you using social media with a goal to increase sales of your product(s)? Make sure to think twice about their placement in your visuals. Research highlighted by Ariyh found that strategically positioning “graspable” objects in your creative can boost purchase intent by 7.5% to 8.75%.

If you’re selling a graspable product (i.e. a product that people can grab and hold in their hands, such as makeup or a mug), make sure to place it in a way that makes it easy for people to (imagine to) grab it. For example, place your product on the right side of your visual (since most people are right-handed), and with the handle on the right.

Is your product not graspable (such as a car or software)? You can still take advantage of the same effect. Make your product feel graspable by positioning another graspable object (whether or not it’s related to your product) in your visuals.

Why does it work? When we see an object that we could easily grab with our dominant hand, we get a stronger feeling of ownership. This makes us like it more, as well as more likely to buy it, and pay more for it. And because of our loss aversion, we don’t want to lose it. This feeling of ownership spills over from a graspable object to a non-graspable product if they are in the same field of vision.

7. Meta trends: More AI recommendations, new business messaging tools, and improved AI ad targeting

In his October earnings call, Mark Zuckerberg outlined the key areas of focus for Meta, to increase revenue growth. These include:

  1. Improving AI discovery tools and increasing AI-recommended content to maximize engagement in the app by putting the best, most engaging posts in front of more users (whether or not they chose to follow these accounts).
  2. Adding new business messaging tools to monetize messaging, as more people are communicating through DMs and private messaging, and less via feed updates.
  3. Automating ad targeting with AI and machine learning, instead of relying on user data and manual targeting, as more privacy updates come in.
  4. Continued development of the metaverse, although Meta claims it’s still a decade away.

8. Social media tips: How to manage your recurring tasks

SEMRush and The Social Momma shared their tips on how to manage your social media accounts, including daily, weekly, monthly and quarterly tasks. Here’s a recap of their recommendations:

  • Daily: Check and update your content calendar. Reply to comments and DMs. Engage with big and small accounts. Monitor brand mentions. Discover and engage with industry-related and trending keywords. Check on your competitors. Monitor industry news.
  • Weekly: Synchronize your goals with other teams’ upcoming activities. Identify competitors’ best-performing posts. Track the results of your ongoing campaigns.
  • Monthly: Review your stats and create a report. Update the monthly posting schedule. Identify successes. Analyze your competitors’ strategies. Research upcoming news and events that you can tap into.
  • Quarterly: Review your stats and KPIs. Make sure your brand image is consistent across all your channels. Analyze your audience data to ensure you’re targeting the right people. Set your goals for the next quarter.

Kontakt

Content Stadium
Frank Festen (Country Manager DACH)
E-Mail: frank@contentstadium.com
Web: contentstadium.com

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