SENSAPE, a European leader in AI and AR technology, is thrilled to announce that it has signed a frame contract with LIDS, a subsidiary of Fanatics. The agreement will see flagship stores of Paris Saint-Germain (PSG) equipped with Sensape's innovative AI and AR marketing tool, SENSAPE Allstars.

The flagship stores in Paris and London, already open and running successfully, will pioneer this advanced technology. The SENSAPE Allstars tool is designed to drive fans to the store, enabling them to interact virtually with their favorite football stars. As a result, this new tech-driven experience will generate newsletter subscriptions, promote social media shares, and increase merchandise sales.

Following the success of this deployment, further stores are set to follow suit, including locations in the United States. This expansion signals a new era of fan engagement, powered by Sensape's AI and AR technology.

"We're thrilled to be partnering with LIDS to bring our state-of-the-art AI and AR technology to PSG stores," said Michael Lehnert, Commercial Director of SENSAPE. "Our mission is to personalize brand experiences, and with the Allstars tool, fans can have interactive encounters that were previously unimaginable."



Michael Lehnert (Prokurist & Director Business Development)

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