FERNANDO RODES, CEO, HAVAS, SET TO IGNITE FUTURE SPONSORSHIP

As head of one of the world’s largest advertising and communications networks, Rodes will set the tone for the two day conference by sharing his views on the challenges faced by the industry, the shifting focus of marketing communications and the role that sponsorship will play in this new landscape.

The Havas announcement comes shortly after it was confirmed that senior representatives from Heineken will attending to raise the debate with the EU Commission on the pressing issue of alcohol sponsorship and the implications of proposed legislation.

Richard Moore, Chairman of the ESA Education & Training Committee said: “Rodes’ participation and the full speaker line-up at Future Sponsorship reflect ESA’s commitment to provide sponsorship and marketing practitioners with insight into the latest developments across the industry. What Future Sponsorship will bring is an interactive environment where ideas are exchanged and senior industry figures can work together to develop and shape future trends”.

Due to be staged in Brussels on the 2^nd & 3^rd November, Future Sponsorship will be anchored by a series of keynote presentations whilst inviting delegates to cherry-pick from a full menu of interactive outcome-based sessions including round-table breakfast meetings, streamed workshops, panel debates and the T-Mobile Chat Room.

Future Sponsorship continues to grow with a fantastic blend of leading brands, rights holders and agencies already signed up to attend, spanning public and private, sports, arts, leisure, events, media, entertainment and non-profit sectors.

Space is limited - To book your place at Future Sponsorship, please go to <link http: www.esaineurope.com>www.esaineurope.com 


For further information, please contact The European Sponsorship Association on +44 (0) 208 390 3311.