Commercial masters vs. TV Rights giants in the Champions League

Bayern receives 20 million Euro from its jersey sponsor, almost double the 11.5 million Euro received by Inter from Pirelli. The situation is completely different in terms of broadcasting income. Inter’s media revenue exceeds 115 million Euro, corresponding to 60% of total revenue. Bayern only generates 25% of its income from TV. 

“The Commercial Masters defy the Giants of TV rights. In terms of revenue, Bayern has already defeated Inter Milan: thanks to a great commercial strategy, the Bavarians have been able to earn almost 100 million Euro more than their Italian rivals” says Hartmut Zastrow, Executive Director SPORT+MARKT. 

Ticketing revenue also differs strongly: capacity usage at Bayern’s Allianz Arena is at 100% for domestic matches. FC Bayern’s new stadium has been completely sold out in the last three seasons with an average income of 60.6 million Euro per year. Inter Milan’s San Siro stadium, by contrast, has only been 68% full. This is positive compared to the Italian average attendance, but with 28.2 million Euro generated from matchday revenue, there is still enormous scope for improvement: “The revenue from the stadium ticketing is impressive for Bayern and represents 22% of the total, almost equal to broadcasting income”, underlines Zastrow. “Bayern’s figures are a dream for every club. Of course, a new stadium for Inter Milan would help reduce the gap and  bring more fans to the matches, generating more cash for the club.”

Not only the 5.9 million Inter fans in Italy and 8.3 million Bayern fans in Germany will be on tenterhooks for the Champions League Final in Madrid: all the football fans in Italy and Germany will cross their fingers for their own national club, as the winner will achieve the UEFA coefficient to qualify 4 clubs from its own domestic league for the 2012 edition of the Champions League. So far, Bayern and Inter have earned 22.5 million Euro for reaching the final. Now they are approaching the final hurdle, which is worth 9 million Euro and that might not only secure more fans across the world, but also more sponsors and higher media value for the winner.

Contact
SPORT+MARKT AG
Leonardo Giammarioli
International PR Manager
SPORT+MARKT AG
Luxemburger Straße 299
50939 Cologne, Germany
Phone: +49 (0) 221 / 430 73 177
Fax:     +49 (0) 221 / 430 73 161 
<link>Leonardo.giammarioli@sportundmarkt.com<link http: www.sportundmarkt.com>
www.sportundmarkt.com