Barely Dutch brands in Social Media

This became to be clear from the 1^ste edition of the Social Meida Monitor, a concept of Media Embassy which will be executed every 6 months. Also company weblog are not used by many companies, and those who do, don’t interact with it. Striking is that especially Dutch media-companies are present and active in the social media-sites. Behind them are the telecom-companies with the most social appearance, by which they use Twitter as a customerservicetool Facebook en Flickr are generally not used by the Dutch companies, but LinkedIn is used by some company as a Human Recourses tool. According to Niels van der Velden, Social Media strategist there are in total 38 Brands present in the social media, which aim on the Dutch audience, and are hosted by the same company. But there presence doesn’t mean they are active. Van der Velden states: “Striking is that when the company is actively present,except from Twitter, they often don’t go into a dialogue with the consumer.

Numbers:
On Hyves 18 Dutch companies who administer an official public page
14 are media-companies who aim on youngster
4 non-media companies are ING, LG-Mobile, Hi and Bol.com

On Twitter Telfort, UPV and Vodafone are in active dialogue with users of twitteraccount. Half of all companies are active on YouTube and some use this channel for outstanding commercial campains.According to Time.com is the social media reach from under 18 until 24 since 2007 bigger then erotic sites.