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2018 FIFA WORLD CUP™ Hospitality Packages now on sale

20.01.2017 - 09:43

Lagardère Sports Germany GmbH | 2018 FIFA WORLD CUP | Germany and Switzerland

Match Hospitality appoints Lagadère Sports as Sales Agent in Germany and Switzerland for the 2018 FIFA WORLD CUP RUSSIA official Hospitality Programme.

MATCH Hospitality has confirmed today that leading sports marketing agency, Lagardère Sports, has been appointed as its Sales Agent in Germany and Switzerland for the sale of the Official Hospitality Programme of the 2018 FIFA World Cup Russia™ and the FIFA Confederations Cup 2017.

MATCH Hospitality is the exclusive rights holder of the 2018 FIFA World Cup Russia™ Official Hospitality Programme and is the only company worldwide that has been officially appointed by FIFA to promote and sell, either directly or via its global network of sales agents, official commercial hospitality packages including guaranteed match tickets. MATCH Hospitality has successfully operated the FIFA Commercial Hospitality Programmes for the 2010 FIFA World Cup South Africa™ and more recently, the 2014 FIFA World Cup Brazil™, where over 290,000 commercial hospitality packages were sold, significantly surpassing the previous largest hospitality programme in international sports events.

JAIME BYROM, Executive Chairman of MATCH Hospitality, said: “We feel a tremendous sense of pride in the product range offered by MATCH Hospitality as FIFA’s official hospitality rights holder for the 2018 FIFA World Cup Russia™. And we know that Lagardère Sports are ideally placed to open the door to a German and Swiss market ready for the extraordinary experiences promised by this exceptional FIFA World Cup™ environment.”

PHILIPP HASENBEIN, Managing Director at Lagardère Sports Germany, said: "The 2018 FIFA World Cup Russia ™ is an absolutely top of the range hospitality product. Since 2010, we have played an important role at every major sporting event in the marketing of hospitality packages, which makes it all the more pleasing to be involved once more with 2018. We firmly believe in the official 2018 FIFA World Cup Russia™ Official Hospitality Programme, which perfectly fits our strategy as well as our core business. Our sales team is in an ideal position - each year we market more than 650,000 hospitality tickets for premium sporting events, including the Bundesliga. We are proud to be part of the marketing teams of this big event and to contribute to its success."

In cooperation with VIP Sportstravel, Lagardère Sports also optionally offers travel packages for the hospitality tickets, incl. flights, accommodation, transport and a social program.

PASCAL PORTES, Chief Operating Officer of MATCH Hospitality, said: “Germany and Switzerland represents two of the most significant territories within our overall strategic sales operations for the FIFA Hospitality Programme. The size and potential of these markets is such that we are extremely optimistic about the sales potential for our hospitality programme in 2018”.

“We believe that the track record and calibre of Lagardère Sports leaves them ideally positioned to market our exciting range of hospitality packages in Germany and Switzerand and they will no doubt carry on the excellent work that has been done in developing the awareness and appetite for corporate sports hospitality“.


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