Sporto 2017: Internationaler Sportbusinesstreff in Slowenien 27.10.2017

Marketing | Sponsoring | UEFA | SAP | 16. & 17. NOV

Portorož (Slovenia) will on 16–17 November 2017 once again host the leading sports marketing and sponsorship conference in Adriatic region and SEE. As an invitation a new issue of SPORTO Magazine (No. 10) has been published.

Other topics in SPORTO Magazine, which covers activities in the sports industry in the previous six months, include: view on the business record-breaking “Money fight” between Floyd Mayweather Jr. and UFC star Conor McGregor, IAAF London 2017 mascot Hero the Hedgehog, showcasing how a mascot can become a brand of its own, visit to the SportsPro The Brand Conference (TBC) in London, commercial potential of women’s football and women’s sport in general, Chatbots, Brazilian social media expertise from 2014 FIFA World Cup and Rio 2016 Olympic and Paralympic Games with Guilherme Guimarães (SPORTO 2017 guest) and big interviews with Fredda Hurwitz (Gingernut Thinking, previous Havas Sports & Entertainment), Michael Cole (TrueGold Communications, previous BT Telecommunications) and Jessica Smith (New York Yankess).

Read more about the content from the magazine HERE.

SPORTO 2017, 14th edition of the Sports Marketing & Sponsorship Conference

ESB members are entitled to the 10% discount on the full price of the registration fee. But you can still get hold of the lower registration fee by the end of October. »Autumn Earlybird« (350€ + VAT) is only available until 31 October, so do not hesitate and register now! Regular registration fee (450€ + VAT) will be in place in November. You can register HERE.

Other SPORTO 2017 guest speakers, besides Guilherme Guimarães, Fredda Hurwitz and Michael Cole, include leading experts from sponsorship, endorsements communications, digital, social media and more, including, Maik Matischak (NBA), Paolo Insinga (Interbrand, Juventus rebranding), Jeramie McPeek (Super Bowl 2017), Jon Burkhart (TBC Global), Achim Ittner (SAP), Malph Minns (Strive Sponsorship, Pierre Lienhard (UEFA), Mark Doyle and Mark Brennan (both from AIB, #TheToughest campaign), and regional representatives from Coca-Cola and Toyota.

Overview of the programme is available HERE.

Let us also introduce this year’s special SPORTO guest which is breaking traditional rules in sports. Primož Roglič is a former FIS World Cup ski jumper turned professional cyclist, who has become Tour de France stage winner and time trial silver medallist from UCI Road World Championships 2017.

Get a unique insight into the background of the industry and its latest trends with SPORTO 2017. You can get more information about the conference at With our venue partner Life Class accommodation special offers are available. For further information about the conference, please contact us at

See you in (S)Portorož!

Dragan Perendija
Brnčičeva 51
SVN-1231 Ljubljana

Tel.: +38 615 662 586
E-Mail: dragan.perendija[at]