Startseite > News > EHF and EHF Marketing enter new digital era as 10-year partnership with Infront and DAZN officially starts

EHF and EHF Marketing enter new digital era as 10-year partnership with Infront and DAZN officially starts

30.06.2020 - 12:49

Digital ecosystem powered by ‘Home of Handball’ content platforms, enhanced streaming service and digitally optimised production and distribution to go live

The European Handball Federation (EHF) and EHF Marketing GmbH today announced the launch of a 360 degree digital strategy that will take the sport into a new era, marking the official start of its 10-year exclusive media and marketing partnership with Infront and DAZN Group.

A new digital ecosystem to amplify the reach and awareness of handball will launch on 1 July across all platforms including TV, OTT, digital and social media. Online, a new content platform, 'Home of Handball', will provide a one-stop shop for the best handball content from the continent. This will be complemented on social media with dedicated 'Home of Handball' channels.

The EHF’s official streaming platform, EHFTV, is revamped with a state-of-the-art video player and new features enabling fans to watch games, classic matches and highlights from all EHF competitions live and on demand.

Digitally-optimised, high-quality content for all platforms will be created by Infront and DAZN's newly assembled dedicated digital production experts based in Madrid working on eventually more than 5,000  pieces of video content for all major EHF competitions. Joint work has already started on a first digital campaign to promote the start of the 2020/21 EHF Champions League. A player and influencer programme will also form part of the new strategy for the EHF EURO.

Together, the digital strategy will create and curate content for fans, broadcasters, clubs and national teams on digital and social media to grow audiences, engage and entertain them beyond the 60 minutes of the game and lay the foundation for the long-term growth of the sport.

Martin Hausleitner, Secretary General of the European Handball Federation, said: "We are entering the partnership with Infront and DAZN with the clear aim to elevate the sport of handball to new heights. A central pillar to this is finding new ways to further improve our digital presence. We are entering a new era for the sport and our 360 degree strategy will ensure that all partners can value and truly connect with fans old and new."

David Szlezak, Managing Director of EHF Marketing, said: “After preparing for this day for more than two years, we are excited to officially throw-off this strategic partnership with Infront and DAZN. For the club competitions, in particular the EHF Champions League, it provides us with a great opportunity to create a holistic approach to promote and grow the sport of handball in an exciting way – not only digitally but also in terms of eventisation and brand identification.” 

Antonio Dominguez, Senior Director Summer Sports and Head of Handball at Infront, said: "The new digital strategy will deliver the best handball content to fans on the channels they use. It will broaden the reach of the sport outside of competition time, engaging audiences beyond the match and create a valuable proposition for EHF, EHF Marketing and its partners."

James Chubb, VP Global Rights Partnerships, DAZN Group, said: “DAZN and Infront have combined forces with EHF and EHFM to build a new way of thinking in the production and marketing of handball across owned, earned and paid media. Today, sports fans want to interact with content across all platforms and our ambitious digital-first strategy will tap into that desire for constant entertainment.”

About the EHF
The European Handball Federation (EHF) is the governing body for handball in Europe. With 50 member federations and two associated federations, the EHF is responsible for a wide range of tasks and activities from promotion, development and education through to the organisation of high profile competitions and events including the EHF EURO and EHF Champions League. The headquarters of the federation and its marketing subsidiary, EHF Marketing GmbH, are in Vienna, Austria.

About EHF Marketing
EHF Marketing GmbH is the marketing arm and subsidiary of the European Handball Federation. The company works closely with marketing and media partners, as well as with Europe’s leading clubs to release the full potential of handball on the international sports market. EHF Marketing GmbH is responsible for the exploitation, organisation and promotion of the European club handball competitions including the EHF Champions League and EHF European League competitions.

About DAZN Group 
DAZN Group is one of the fastest growing sports media companies in the world. Headquartered in the UK and with 2,800 employees in over 25 countries, our businesses touch every aspect of the way fans engage with sports; from production, through to content distribution and commercialisation. DAZN Group is home to DAZN, the leading global sport streaming service, as well as some of the most popular sport portals, including DAZN News, Goal, Sporting News, and DAZN is leading the charge to give sports fans around the world access to sport anytime, anywhere. DAZN guarantees affordable access on most connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN is live in Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States. In 2020, DAZN will dramatically increase its presence, expanding to more than 200 countries and territories. Visit for more information.

About Infront
Connecting fans and consumers to the greatest sports events, Infront, a Wanda Sports Group company, offers everything an event or commercial partner needs to be successful. With a team of over 1,000 experts working from 45 offices across more than 16 countries around the world, Infront is equipped to tackle any challenge – be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations or cutting-edge media production. Headquartered in Switzerland, Infront is passionate and #AllAboutSports. @infrontsports

edia Contacts

Thomas Schöneich
European Handball Federation
Head of Media and Communications
Phone: +43 1 80 151 164 99

Eva Sippel
EHF Marketing GmbH
Communications Manager
Phone: +43 1 80 151 221

Nick Winn
Infront Sports & Media AG
Manager | Strategic Communications
Phone: +41 41 723 15 15

Richard Lambert
DAZN Group
Head of Corporate Communications
Phone: +44 79 66 191 669