banner_trendsteaser_trends

Startseite > Business Guides > Sport-Marketing > Sports marketing trends for 2021

19.05.2021 // Infront Germany

Sports marketing trends for 2021

How can rights holders and brands play to win as the world transitions through the COVID-19 pandemic? What trends are transforming the sports marketing industry? Which ones to pay closer attention to? Faced with an unpredictable future and an increasingly fragmented landscape, one thing is certain: rights holders and brands cannot afford to stand still. In this white paper, Infront explores how rights holders and brands can harness the opportunities created by the six most influential sports marketing trends in 2021.

1. Embracing complexity: Navigating a changing media distribution landscape

The pandemic has fuelled new viewing habits. From streaming and direct-to-consumer to traditional broadcast, rights holders and brands can now tailor and target packages to their own needs and the evolving preferences of fans.

2. Entertain me: Meeting demand for content formats beyond live

With live sport disrupted, rights holders, athletes and brands filled the gap with non-live content. The appetite for diverse content will remain beyond the pandemic, presenting opportunities for revenue generation, analytics and fan engagement.

3. Performance and flexible partnerships: The implications for sports sponsorship activation

Sponsorship budgets are under pressure, with a compelling business case for investment more important than ever. Brands are seeking flexible, omnichannel, performance-driven and targeted partnerships that offer more than just visibility.

4. Tech boom: Harnessing the growing sports tech market

Sports tech is the engine behind many of the trends reshaping the industry. From athlete performance to content creation, this ecosystem of new ideas offers possibilities for rights holders and brands to create real competitive advantage.

5. Keeping fit: Intensifying fitness mega trends

Social restrictions have hit the fitness industry hard. However, innovations such as virtual participation events combined with greater demand for outdoor experiences and healthy lifestyles suggest that this segment will soar as restrictions ease.

6. A new essential ingredient: The evolution and growth of esports

With viewing figures breaking records and mainstream broadcasters and sponsors showing greater interest, rights holders and brands cannot afford to ignore the irresistible rise of esports. It provides a myriad of opportunities and the question is not if to get involved, but when and how. 

MORE INFORMATION

DOWNLOAD WHITEPAPER

bild_trends

Kontakt

Infront Germany GmbH
Andrea Bonk (Manager Corporate Communication)
E-Mail: andrea.bonk@infrontsports.com
Web: www.infront.sport/de

logo_infront

Verwandte Guides

Lädt...
News

4 Sponsoring-Basics

Sponsoring bedeutet nicht nur Leistung und Gegenleistung, sondern auch gegenseitige Identifikation. Wie überzeugen Sie in der Akquise und was müssen Sie dem Sponsor bieten? Diese 4 Dos & Don`ts helfen Ihnen zum richtigen Verständnis!

02.12.2019

News

3 Grundlagen der Sponsoren-Suche

Welche Ziele und Denkweisen haben Sponsoren heute? Wie überzeugen Sie in der Sponsoren-Akquise und was müssen Sie bieten? Diese drei Grundlagen des Sponsoren-Findens definiert das ESB Marketing Netzwerk.

02.12.2019

News
foto_brain&heart

Content Marketing Strategie: Von effizienter Erstellung bis effektiver Distribution

Content Marketing ist eine langfristige Investition für Unternehmen. Doch wer heute den Anschluss verliert, wird es in den kommenden Jahren schwer haben!

05.06.2020

News
logo_brand.fit

BRAND.FIT: Markenanalyse als Entscheidungsgrundlage für Marketing-Kooperationen

Ganz einfach, jeder Mensch hat sein eigenes Markenuniversum: Marken die ihm näher sind und solche die er weniger schätzt.

28.05.2020

arrow-up