09.06.2020 //
Smart Pricer: EV Zug Pricing Case Study
Smart Pricer assisted EV Zug in designing a fully automated real-time dynamic pricing strategy.
The one of a kind system, allowing price changes to happen based on preset parameters without human intervention, was made possible by Smart Pricer’s partnership with Secutix, EVZ’s ticketing system.
Customer Goals
- Even out demand and increase overall number of visitors to ensure profitability and improve fan experience
- Make home games with lower attendance more affordable and stimulate demand
- Create an innovative pricing strategy that aligns with the club’s forward-looking mindset
- Incentivize online sales and increase the share of pre-bookers to decrease lines at the box office
You can download the whole study here.
Picture source: Smart Pricer
Kontakt
Smart Pricer GmbH
Franz Blechschmidt (Managing Director)
E-Mail: franz.blechschmidt@smart-pricer.com
smart-pricer.com
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08.05.2020
Smart Pricer: Ticketing im Sport benötigt mehr Flexibilität
Franz Blechschmidt, Managing Director bei Smart Pricer im Interview mit dem ESB Marketing Netzwerk.
08.05.2020
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Die ESB auf LinkedIn.