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Startseite > Business Guides > Smart Pricer: EV Zug Pricing Case Study

09.06.2020 // Smart Pricer

Smart Pricer: EV Zug Pricing Case Study

Smart Pricer assisted EV Zug in designing a fully automated real-time dynamic pricing strategy.

The one of a kind system, allowing price changes to happen based on preset parameters without human intervention, was made possible by Smart Pricer’s partnership with Secutix, EVZ’s ticketing system.

Customer Goals

  • Even out demand and ​increase overall number of visitors ​to ensure profitability and improve fan experience
  • Make ​home games with lower attendance ​​more affordable ​and stimulate demand
  • Create an innovative pricing strategy that aligns with the club’s ​forward-looking mindset
  • Incentivize ​online sales and increase the share of ​pre-bookers to decrease lines at the box office

You can download the whole study here.

Picture source: Smart Pricer

Kontakt

Smart Pricer GmbH
Franz Blechschmidt (Managing Director)
E-Mail: franz.blechschmidt@smart-pricer.com
smart-pricer.com

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