Transforming the matchday experience for fans and stadia 22 Jun 2009
RESULT Consulting works at a Pan European level with major sports organisations to develop vertically integrated marketing and telecommunications strategies for their customers and stakeholders.
The days when stadiums could simply open their doors and crowds would come pouring in are over. Fans now have a wide variety of entertainment choices
- not just in terms of content, but also in terms of how and where they experience it - in person, online, mobile phones or video on demand. Thanks to the impact of the Internet and Mobile Telephony, fans can now live anywhere in the world and receive up to the minute information about their favourite player, team or club at the press of a button - their choices are endless. The key challenge for ʻcontent providersʼ such as football clubs and sporting organisations, is to harness the potential of this global opportunity and to build long term relationships with their fans through the use of new communication channels.
The mobile phone is the optimum tool for ʻcontent providersʼ to win new customers while retaining existing ones and boosting sales volumes. In the last ten years, mobile phones have transformed themselves from functional communication devices to mobile entertainment centres where ʻon-line contentʼ is delivered directly to customers. They have become the perfect communication channels for sports and entertainment companies.
The RESULT Solution Tailored to todayʼs environment, RESULT Consulting has developed a solution, which allows the extension of Fan loyalty and Fan bonding. Sports, and especially Football, ʻbundleʼ the emotions of the fans and its attraction has reached a global hype. Now it is time to make use of converged communication technologies and to personalize offers to the fans.
Mobile phone networks provide a great foundation to reach each and every Individual. The counter effect from the Individual perspective is that they feel to be part of the community, wherever they are and whatever they do.
Mobile Interaction has become a standard service in most parts of the world and the RESULT Consulting takes an approach to use commonly accepted
services, features and applications and ʻplacesʼ them into the Football Community.
In addition to in-stadium broadcasting, the Web and digital technologies offer unparalleled ways to distribute, personalize, and archive video content from
events on a global scale. These types of rich, multimode interactions require a
highly secure, robust network platform capable of supporting the video, data, voice, mobile, and social networking applications that will define next-generation sports and entertainment experiences. Clubs of the German ʻFußball-Bundesligaʼ are turning to RESULT Consulting to provide a strategy and
roadmap for the interaction with the Fans. The modular concept allows the teams to focus on the priorities, and still see the evolution of applications and
services, which can be offered.
Contact Details
RESULT Consulting GmbH
Mario Leo
Maria-Nicklisch-Str. 26
D-81739 Munich
www.result-consulting.eu
info@result-consulting.eu