Until today, the Sponsor-Meter has been applied to roughly 35 projects in Switzerland, Germany and Austria. Clients were both sponsors and sponsor-seekers.

Benefits for Sponsors are:

• Independent evaluation of the market
• Support in the decision-making-process for or against a sponsorship and the finding of appropriate prices
• Neutral supervision of sponsoring-services by ESB

Benefits for Sponsor-seekers are:

• Finding a realistic price
• Help in defending the sponsorship against the (prospective) sponsor
• Optimizing the value of sponsoring offers
• Help with the analysis of the project’s marketing potentials

In addition, the Sponsor-Meter has proved to be particularly usefull in special sponsorship-constellations, such as naming rights.

Examples