Defining, evaluating and certifying sponsoring services

ESB Event Sport Business understands itself as an independent market place for sponsors and sponsor-seekers. In our experience, many sponsorships face problems when it is time to define its price. Most often, both parties find it hard to define the sponsorhip's value due to a lack of suitable methods. In 2000, ESB Event Sport Business launched the Sponsor-Meter in order to tackle this problem.
The Sponsor-Meter aims to evaluate all services included in a sponsorship.

These are:

a. Advertising services and PR in the media (TV, print, radio, internet etc.)
b. Advertising services and PR on site of the event’s location
c. All types of product presentations and sales
d. All VIP- and hospitality services
e. All rights granted to a sponsor


The Sponsor-Meter is not rivaling other evaluation tools such as media analyses. It rather adds to these tools by recognizing not only measured TV- and print contacts, but all services valuable to a sponsor.


All parties involved in the Sponsor-Meter agree on absolute discretion on the projects and developed strategies.


More about Sponsor-Meter in the following press releases (German language):
Format (January 2008)

outdoor.markt (March 2007)

Sponsoring-Extra (September 2006)

Observer (Dezember 2006)



For further information please contact Dominik Tomberg
Tel. +49 2234 60 29 223
tomberg[at]esb-online.com