Publications, studies & reports

International Journal of Sports Marketing & Sponsorship

Whether marketing sport or marketing through sport, a subscription to IJSM&S will guarantee that you have immediate access to quality, in-depth analysis of key issues in sports business, covering such areas as management, marketing & sponsorship, law and media.
 
Published quarterly, the IJSMS is the leading journal in this increasingly important and rapidly developing area of sports marketing. It includes a mixture of in-depth case studies, academic research papers, interviews, industry research and book reviews. Papers and articles are sourced from around the world and written by leading names in the industry.  

Our guarantee of quality is ensured by the fact that all academic papers are subject to a stringent, blind peer-review process. From the practitioner community, the journal publishes only case studies and research that deliver new insights to all those working in the rapidly developing business.
 
We also provide a detailed archive of all back issues in searchable, abstract format on our website, giving you ready access to a significant sports marketing information resource – ideal for analysis, research purposes or report compilation.

Subscription Prices: 1 year (4 issues)
Standard £145 / $260 / €215
Library (multi-user) £495 / $885 /€730

Corporate Social Responsibility and Sports Sponsorship

This new report explains the benefits of CSR programmes and how sport should sit within a wider CSR strategy. The report provides a well balanced case for why business engagement in sport should be a key part of any company’s approach to supporting projects, the community and its own staff.
 
CSR programmes have traditionally supported environmental or arts-based projects but increasingly, sport is being regarded as a much more influential channel, engaging with more people from across the entire social and demographic spectrum.
 
Learn how major brands have partnered sport to add value to their own businesses and to the projects they have chosen to support.
 
·      McCain’s involvement with UK Athletics
·      Women’s British Open, Ricoh And Seeds for Africa
·      Standard Chartered Bank - Race For The Living Planet
 
The report is a must read for all organisations serious about fulfilling their CSR obligations.
Key Topics covered within the report include:

• The influence of business and sport in the community
• Planning and Implementing CSR Projects
• The importance of selecting the right sport
• Measuring Effectiveness/Return on Investment
• Avoiding the Pitfalls
• CSR’s impact on brand awareness and sales
  

Price £285 / $485 / €340

Driving Business Through Sport 2nd Edition

The most comprehensive European sponsorship industry report ever written is available now in three standalone reports

Part 1 European Sports Marketing Data
Part 2 Strategy & Research
Part 3 Activation & Case Studies

Order all three parts and receive a saving of 25%. Content includes:

700 pages of in-depth market data, best practice and expert insight
24 industry case studies
More than 430 data tables, charts and figures
2000+ sponsorship deals by sport, industry sector and country
400+ TV rights deals
1500+ entries of live attendance data and analysis
 
Europe’s sponsorship spend analysed by country, industry sector, sport and sponsorship type.  How sponsorship is used to meet business objectives. How rights fees are valued, campaigns planned and success measured. The seven key areas of strategy and research presented in a logical manner to follow the progression of a sponsorship.  Sponsorship activation techniques for maximising effectiveness supported by best practice case studies. How the industry is moving into its next phase of development . A detailed analysis of core sponsorship types with a focus on best practice and innovative approaches

Price: £550 / $1075 / €795 for the complete report or £245 / $485 / €349  per part

Twenty20 Vision – The Commercial Future of Cricket

A detailed analysis of the commercial side of the Twenty20 format and its impact on cricket as a whole. Interviews and comments from major figures within the sponsorship and cricketing world. Analysis of worldwide sponsorship spend and broadcasting deals with forecasts of how cricket and its commercial side will develop over the next decade.

The most extensive commercial cricket data and comprehensive report on the Twenty20 revolution

• 600 sponsorship deals listed from the world’s professional governing
• bodies and club
• Worldwide broadcast rights listed and analysed
• Cricket attendance data from around the world
• In-depth case studies for sponsors and rights holders
• Indian Premier League budgets and revenues

Price £285 / $485 €340

Football Sponsorship & Commerce

Discover how football sponsors can benefit from their rights and maximise their investment. A vital tool for those interested in methods in which clubs can increase revenues. A must have for all involved in the football world with numerous case studies and analyses including:
 
How Avaya used its sponsorship of the World Cup to boost awareness among executives and IT decision makers worldwide.
 
How Nationwide leveraged its involvement with the England Football Team to get benefits that many bigger sponsors couldn't achieve.
 
How demographic research is a weapon to attract new sponsors and increase other revenue streams
 
The financial models that allow a club to move into profit
 
Price £295 / $421 / €371