ESB’s core business is the distribution of know-how and contacts in the sponsoring and event-marketing industry. The key to ESB's success is the uniqueness of this approach and the company’s independence.

ESB’s main objective is to deal with people in a well-structured and friendly manner. In all its activities, ESB follows four basic principles:

1. An open, honest, co-operative and friendly approach to people.

2. A working atmosphere characterised by commitment and expertise.

3. The aim to develop solutions which are up-to-date, proactive and innovative.

4. The motivation and open-mindedness to continuously reach for improvement.