Market Place, Networking and Information Brokerage

The Idea
The sponsoring industry often appears chaotic and secretive to outsiders, ESB Europäische Sponsoring-Börse offers know-how to explain the industry’s mechanisms.

The idea to found ESB dates back to the year 1993. A study authored by the swiss consulting agency Team Informations Center AG, St. Gallen found that the significance of sponsoring as opposed to traditional forms of advertising would increase considerably in the nearer future.

ESB was not the first attempt to establish a Sponsoring-Marketplace. Earlier attempts however lacked financial means (databases, archives and networks demand large reserves) or an independent position in the market. This is ESB’s key to success: As an independent institution, ESB co-operates with specialised agencies but does not offer them any services on commission.

In 1993, ESB began to soothe the thirst for contacts and knowledge of the sponsoring industry. Its online platform www.esb-online.com is accompanied by a range of congresses, seminars and courses which have over the years grown to become important meetings of the industry.

Alongside the ISPO Sports Business Summit, ESB hosts the KulturInvest Congress (focusing on sponsoring and culture)and the sport.forum.schweiz  in Lucerne.

ESB provides knowledge for professional careers in the sponsoring industry. Beginners and professionals use day-seminars and courses to learn about „Sponsoring-Management“ and „Event-Management“. Studies, publications and the sponsoring-evaluation-tool „Sponsor-Meter“ complete the portfolio.

As an independent institution, ESB does not operate as an agency, but co-operates with them in partnerships. ESB-Partners have numerous opportunities to benefit from the company’s know-how and networks and are encouraged to form their own ESB-related network.