German fans are the most loyal, lowest audience of the FIFA World Cup in France
2 Aug 2010
Germany comes to a standstill when the national team plays: German spectators were glued to the TV supporting their national team on TV in FIFA World Cup matches: the average market share generated was over 82%. Exactly the opposite happened in France: just 62% of the French audience watched “Les Bleus”, and less than one third watched the FIFA World Cup in general as the consequence of a distinct lack of affection of French citizens towards the World Cup in general.
Brazil are (fan) World Champions
9 Jun 2010
For the upcoming World Cup, the Brazilian football team can count on the most support from their home country. According to the Sponsoring 21+ study conducted by SPORT+MARKT, 74 percent of the representative population between the ages of 16 and 69 is either “Very interested” or “Interested” in the “Seleção”.
Commercial masters vs. TV Rights giants in the Champions League
21 May 2010
Two completely different economic models will come face to face in Madrid. 54% of Bayern Munich’s turnover originates from sponsorship and marketing. The German champions have been able to gain almost 160 million Euro commercially, which is much higher than their rivals Inter, where sponsorship income represents just 26% of the total (52.6 million Euro).
Cricketing innovations bowling women over
29 Apr 2010
Recent innovations in cricket such as the Twenty20 format have created a broad based appeal for the sport. It has caught the imagination of young, women and old alike. This is the result of the Sponsoring 21+ study conducted by SPORT+MARKT in the four key cricket markets of India, United Kingdom, South Africa and Australia.
Electronic Sports League (ESL) is the first sport league in the ESB-Network - Operator Turtle Entertainment rely on innovation consistently!
16 Apr 2010
Turtle Entertainment was founded in 2000. The company quickly grew to be the European leader in the sector of electronic sports (eSports). The Electronic Sports League (ESL), operated by Turtle Entertainment, is active in 37 different countries worldwide.
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ESB Event Sport Business
ESB supports the contacts and know-how in the sponsorship & event market. With the following appliances the ESB accomplishs this aims:
An international network with over 170 specialised agencies and consultants in all sponsorship and event marketing areas. Advanced trainings like seminars, conferences and courses. An internet exchange with sponsorships projects from Germany, Austria and Switzerland. Many sponsorship and event market publications.
ISPO Sport Business Summit 2010
Register now for the biggest sport business conference in Europe on 22th to 23th February 2010 in Munich. For more informations please click on www.SpoBiS.com
